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Minitrex Systems
The Minitrex Company is a business entity with different divisions under different personnel heads. The company has various data and information databases. The Minitrex Company has complete operations conducted under four divisions. The divisions include the sales and marketing department, the financing department and the insurance department. The company operates four data and database information systems which include the Customer Contacts System, the Management Business Center System, the Credit Administration System and the General Management System.

Customer Contacts Database

The customer contacts are a data and information system dedicated to serving the sales and marketing department. The database maintains and controls data and information for customers contacts. The main process of data and information entry into the customer’s contacts is through the customers having direct contact with the sales and marketing department. The customers can also get information through making a phone call. The customer contact is not shared with the other department divisions. However, the Customer contacts database share data involving the orders with the credit administration database. Customer contacts database also share data containing the products and services with General Management System.

General Management System
The other form of the data processing and management platform is the General Management System. The data and processing database are used by the department of insurance division the insurance division can receive bills from the customers. The General Management System shares data and information with the customer contacts database. The data and information shared includes the products and services.

Credit Administration System
The credit administration system is the data and information processing system that obtains the billing information from the insurance department. Credit Administration System shares the credit data and information with the customer contacts database. The General Management System is controlled and managed by the insurance department.

Management Business Center System
Management Business Center System manages and process data and information within the financing department. The financing department controls data and information stored in obtained by the customers. Management Business Center System share data and information concerning the orders placed by the customers. Management Business Center System supports the World Wide Web access to the internet.

CRM Minitrex Data
The Minitrex organization has three independent departments. The finance department, the sales and marketing department and the insurance department carry out their transactions on their individual operations. The customer accesses the Minitrex and services through contacting the four areas of customer service. The customers have the freedom of accessing any customer service. The vital data and information concerning the customer contacts information are not evenly distributed between the departments. The process of disseminating and sharing the information among then departments is not defined. The Minitrex organization encounter data and information redundancy resulting from customer’s inability to use a single point service point. The data stored in the Credit Administration System is similar to the data stored in Management Business Center System. The data and information stored by the processing unit lead to data and information redundancy. The departments have no developed mode of data and information sharing. Only a sing department has properly developed a system of education through the online network. The Management Business Center System has access to thru web services hence the customers can access the services through the online services.

Explanation for Calling a customer and Failing to know he is a Customer

An individual at Minitrex can call a customer and fail to know if he is a customer due to lack of sharing the customer contact data and information. The organization has no copy or way of accessing customer contact data and information. The situation results in the organization employee failing to understand their current customer. The poor communication results to the major operation of the company failing to get accomplished due to poor infrastructure of communication (Piercy, & Lane, 2009). The members from a different department like the finance and members of the department of insurance should shares data, and the information is containing the customer contacts. However, the failure may lead to the Minitrex workers calling and failing to identify the customer.

Explanation of failing to understand that the customer had called for the third time

The reason for failing to understand that the customer called for the third time is due to the lack of clear customer registration system. The communication m system at Minitrex has no way of recording the new customers within the organization. The customer contact processing unit doesn’t have the data and information for unregistered individuals. The data and information stored is only that exist within the database. When a call is made and happens that the one calling is not a registered customer, then the system has no record to indicate how many times the person has called through the system. The fact that the individual is new he is also new to the system and people when he is not recorded in the system database.

The Process of Implementing the Customer Relationship Management (CRM)

The Customer relationship management helps in making the general tasks and the functions involving the customers easily to operate for the customers. Jon Bettman should focus on implementing clear customer platform that shares data and information of the customers evenly to all individuals (Farkas, 2011). Denny Khan should design a dynamic communication system that should facilitate the customer data being disseminated across all departments. Denny Khan should implement the automation of the operations by designing an online platform that supports the customers (Schniederjans, et al…, 2012). The system should ensure that the customer can access the services and the functionalities of the Minitrex organization at any time. The company services should get availed to the clients to ensure that all the operations have been automated. The CRM is also achieved through making a simplified system that enables the customers to receive services at one point. The organization should concentrate the business operations to a customer care service n to promote the issue of standardization. Standard services are well offered by having only one point of service delivery (Peppers, & Rogers, 2011).

All departments should be linked by a single cloud-based architecture where all departments should access the company data and information. The cloud computing technology should get applied in the Minitrex Company to facilitate easier access and to unite the departments. Uniting the department shall lead to better terms among Mariella Hopkins, Harold Blumfen, and Jon Bettmann. The togetherness would promote the customers also to emulate the unity of the company. The organization should also avail the goods and services always to the customer have to ensure that they maintain them always. The platforms such as the social media and solution solving platforms should be implemented on the company website for entertaining the customers for social networking. The solutions and feedback to the clients should be made online through chat box.

1. In this course, we have focused on approaches that focus on the “higher levels” of the social-ecological model (organization, community, policy). What are two benefits of focusing public health practice on the higher levels versus the individual/interpersonal levels?

a. Please include specific examples to support each of the two benefits that you identify.

Community interventions and medical policies that cover higher levels, significantly contribute to minimizing the burden of poor health in the society as it covers an enormous number. For instance, community health nursing covers both the person and the entire family hence promoting good health. Through community nursing, it is easier to identify genetic disorders than it would be if the diagnosis and treatment got done at the individual level. After identification, proper treatment or preventive measure can get prescribed for the family, and even for the unborn children so as to treat or minimize the impact of the disorder. The general practitioner can also observe family interactions and risk factors that can be the cause if the disease. Ockene, et al., (2007), states that public health threats get addressed and prevented best from a community and multi-level perspective, through the media and increasing collaborations in the health systems.

Public health at higher levels is not only cheap but also encourages public participation hence improving the quality and state of health care. For example, community vaccination against a disease covers a wider number of individuals at a lower cost but delivers a great outcome as more people get vaccinated. Public health care at higher levels involves targeting communities with a similar factor such as geographic region, race, gender, or a particular health condition, and this makes it easier to manage using few resources in a short time framework. The media has also played a significant role in educating and mobilizing a large number of people regarding a certain public health concert at a low cost and within a short time.

2. Which one of the following approaches do you think should be the highest priority for public health practice? B. Community-Based Prevention C. Media Advocacy D. Prevention Policy & Legislative Advocacy E. Addressing Corporate Practices Explain and justify your choice, including responses to the following.

a. How does this approach contribute to public health practice?

b. Why is it more important/effective than the other approaches?

c. Why is it well-suited to an ecological perspective?

Media Advocacy

Media advocacy gets defined as a kind of public health communication that entails the use of various media for different purposes in the health sector. These purposes include communication of public health issues and measures, shape people’s opinion, mobilization of society’s activists and influencing decision makers on legal and public health policies. Media advocacy is a powerful tool for addressing numerous public health issues and threats more than community-Based Prevention, Prevention Policy, and Legislative Advocacy and addressing Corporate Practices. Media advocacy entails the multi-levels of public healthcare interventions that are individual, organization, network and society levels. It involves the prevention, treatment, and management of public health concerns.

Media applies different strategies to improve public health practice. One of the common techniques is through mass media (television, radio, internet, print publications and films) to disseminate information to the public (Edberg, 2007). Communication campaigns for public health practices such as campaigns against drug and substance abuse and best practices to promote public health that get communicated through public media influence people’s behaviors. Mass media may also get used to gain public support regarding a particular public health policy hence influencing the decision makers. The internet is also a vital tool for providing information concerning a public health issue as well as creating awareness. Technological advancement has also enabled easier interactions between the patient and the physician, such as tethered patient portals that allow communications between healthcare providers and the patient. These tethered patient portals enhance chronic disorder management, patient-health provider communication, patient’s compliance with medications and preventive services, and patient satisfaction (Otte-Trojel, et. al. 2014). The media also includes campaign programs such as the Truth campaign, campaign against HIV/AIDS, and National Youth Anti-Drug Media Campaign that promote public health through messages and campaign activities targeting the youth and parents. Media advocacy is also effective because, unlike the objective of addressing corporate practices that focus on a specific group, media advocacy reaches all individuals whether affected or not affected by the issue. Unlike prevention policy and legislative policy, media advocacy also covers o treatment and diagnosis of the public health issue.

Media advocacy is important and effective in the public health sector due to various reasons. Media advocacy can reach a broad audience in limited time. This audience includes decision makers, and individuals in remote areas that do not have access to a health facility, areas with poor infrastructure as well as areas hit by disasters such as floods. Media advocacy is effective since information always disseminated has a greater credibility than information presented through paid media advertisements. Media advocacy is also important since it is less costly. Media advocacy is one among the few public health interventions in which focus gets directed upstream to influence the environment in which individuals make various healthcare decisions. It gets used to accelerate and amplify the policy work so as to achieve the public health objectives for a safe and healthy environment in an informed and quick manner. Rowitz (2002), states that when media advocacy is community-based its most effective and entails collaborative measures at framing concerns, defining agendas, and monitoring the effectiveness of policy proposals.

Media advocacy in public health is well suited to an ecological perspective since it blends communications, politics, research and advocacy in achieving public health objectives (Dorfman & Krasnow, 2014).

3. Briefly, discuss which one of the approaches you think would be your preferred focus if you choose a career in public health. Some questions to consider:

a. Which one of the approaches do you feel best matches your personal strengths and weaknesses?

b. Which one do you feel is most aligned with the public health issues you are interested?

c. In what way do you anticipate that you would be involved in this approach?

Media advocacy
If I chose a career in public health, I would select media advocacy since by using the approach I would be able to reach a broad audience as well as influence public health policies. Through the use of creative writing which is one among my personal strengths, I would significantly make an impact in the public health sector. My publications and articles would emphasize on preventive and proper health habits, hence result in decreased health issues. I would also use research to identify emerging health threats and warn people in advance hence mitigate the impact of the risk or eliminate the problem.

Media advocacy is the most aligned with the public health issues of interest. For instance, most diseases are as a result of lack of information of certain avoidable actions. For example, diseases caused by poor dietary or tobacco and alcohol abuse or poor sanitation could easily get avoided and minimized if the community gets sensitized to the effects of these activities. Other diseases such as polio that can get prevented through immunization can get avoided if the society gets sensitized to the importance of vaccination of children at an early age. My aim in these activities would be to make the world a better place where diseases get prevented more that they get treated.

As an activist in public health sector, I would get involved in creative writing to sensitize people on certain components of public health. These components include effects of drug and substance abuse, the importance of maintaining a clean environment, proper hygiene, and public health. I would also get involved in organizing community support for the change in public health policies. I would also make publications regarding the current government policies regarding public health, the newest research regarding diseases and the effective prevention measures and also changes in the trend of the illnesses.