Minitrex Systems
The Minitrex Company is a business entity with different divisions under different personnel heads. The company has various data and information databases. The Minitrex Company has complete operations conducted under four divisions. The divisions include the sales and marketing department, the financing department and the insurance department. The company operates four data and database information systems which include the Customer Contacts System, the Management Business Center System, the Credit Administration System and the General Management System.
Customer Contacts Database
The customer contacts are a data and information system dedicated to serving the sales and marketing department. The database maintains and controls data and information for customers contacts. The main process of data and information entry into the customer’s contacts is through the customers having direct contact with the sales and marketing department. The customers can also get information through making a phone call. The customer contact is not shared with the other department divisions. However, the Customer contacts database share data involving the orders with the credit administration database. Customer contacts database also share data containing the products and services with General Management System.
General Management System
The other form of the data processing and management platform is the General Management System. The data and processing database are used by the department of insurance division the insurance division can receive bills from the customers. The General Management System shares data and information with the customer contacts database. The data and information shared includes the products and services.
Credit Administration System
The credit administration system is the data and information processing system that obtains the billing information from the insurance department. Credit Administration System shares the credit data and information with the customer contacts database. The General Management System is controlled and managed by the insurance department.
Management Business Center System
Management Business Center System manages and process data and information within the financing department. The financing department controls data and information stored in obtained by the customers. Management Business Center System share data and information concerning the orders placed by the customers. Management Business Center System supports the World Wide Web access to the internet.
CRM Minitrex Data
The Minitrex organization has three independent departments. The finance department, the sales and marketing department and the insurance department carry out their transactions on their individual operations. The customer accesses the Minitrex and services through contacting the four areas of customer service. The customers have the freedom of accessing any customer service. The vital data and information concerning the customer contacts information are not evenly distributed between the departments. The process of disseminating and sharing the information among then departments is not defined. The Minitrex organization encounter data and information redundancy resulting from customer’s inability to use a single point service point. The data stored in the Credit Administration System is similar to the data stored in Management Business Center System. The data and information stored by the processing unit lead to data and information redundancy. The departments have no developed mode of data and information sharing. Only a sing department has properly developed a system of education through the online network. The Management Business Center System has access to thru web services hence the customers can access the services through the online services.
Explanation for Calling a customer and Failing to know he is a Customer
An individual at Minitrex can call a customer and fail to know if he is a customer due to lack of sharing the customer contact data and information. The organization has no copy or way of accessing customer contact data and information. The situation results in the organization employee failing to understand their current customer. The poor communication results to the major operation of the company failing to get accomplished due to poor infrastructure of communication (Piercy, & Lane, 2009). The members from a different department like the finance and members of the department of insurance should shares data, and the information is containing the customer contacts. However, the failure may lead to the Minitrex workers calling and failing to identify the customer.
Explanation of failing to understand that the customer had called for the third time
The reason for failing to understand that the customer called for the third time is due to the lack of clear customer registration system. The communication m system at Minitrex has no way of recording the new customers within the organization. The customer contact processing unit doesn’t have the data and information for unregistered individuals. The data and information stored is only that exist within the database. When a call is made and happens that the one calling is not a registered customer, then the system has no record to indicate how many times the person has called through the system. The fact that the individual is new he is also new to the system and people when he is not recorded in the system database.
The Process of Implementing the Customer Relationship Management (CRM)
The Customer relationship management helps in making the general tasks and the functions involving the customers easily to operate for the customers. Jon Bettman should focus on implementing clear customer platform that shares data and information of the customers evenly to all individuals (Farkas, 2011). Denny Khan should design a dynamic communication system that should facilitate the customer data being disseminated across all departments. Denny Khan should implement the automation of the operations by designing an online platform that supports the customers (Schniederjans, et al…, 2012). The system should ensure that the customer can access the services and the functionalities of the Minitrex organization at any time. The company services should get availed to the clients to ensure that all the operations have been automated. The CRM is also achieved through making a simplified system that enables the customers to receive services at one point. The organization should concentrate the business operations to a customer care service n to promote the issue of standardization. Standard services are well offered by having only one point of service delivery (Peppers, & Rogers, 2011).
All departments should be linked by a single cloud-based architecture where all departments should access the company data and information. The cloud computing technology should get applied in the Minitrex Company to facilitate easier access and to unite the departments. Uniting the department shall lead to better terms among Mariella Hopkins, Harold Blumfen, and Jon Bettmann. The togetherness would promote the customers also to emulate the unity of the company. The organization should also avail the goods and services always to the customer have to ensure that they maintain them always. The platforms such as the social media and solution solving platforms should be implemented on the company website for entertaining the customers for social networking. The solutions and feedback to the clients should be made online through chat box.