Breast cancer

Introduction
Childhood obesity has rapidly increased in America over a short period. Currently, nearly one in three children is obese. This number is even higher among African American as well as Hispanic societies where 40 percent of the children are overweight (Blackwell, 2012). If the country does not put measures to solve this issue, a third of the children born in the 2000’s or later will end to suffer from diabetes at some point in lives. Most of the children will face chronic obesity health problems such as cardiovascular risk factors (high blood pressure and high cholesterol levels, heart disease, cancer, obstructive sleep apnoea and asthma. Childhood obesity is a significant public health problem that should get addressed through prevention interventions and government policies so as to avoid future health complications.

In the recent past, many people led lives that kept them at a healthy weight. Children walked to school and from every day. They used to run around in recess, participated in gymnastics class as well as playing for long hours after school and before supper. Dishes got cooked at home with healthy portions of natural ingredients. Vegetables that are an excellent source of dietary fiber that helps reduce the risk of chronic diseases were part of the meal on a daily basis (Nkrumah-Elie, et al., 2012). Chemically raised food was rare while snacking between meals was scarce. These practices assisted in reducing the risk of childhood obesity; however the present day situation has allowed the population to become crippled by child obesity. Currently, kids have very opposite lifestyle. They now go to school by car or bus rides. Gym classes, as well as after-school games, got extinct. Evenings get spent on TV, video games as well as the internet. Families take less home-cooked food as required. Snacks are now the tradition in many households (Willhite, et al., 2014).

Obesity is the major challenge that faces children in the United States. In my opinion, many problematic illnesses that affect many children today are as a result of fast foods. It gets attributed to the fact that the children fall a victim to the fast foods advertisements that encourage their addiction to fast foods. My view, therefore, is that there should be stringent measures imposed on fast food industry especially in the method of advertisement, in which the key advertising practices target children (Blackwell, 2012). Many lifestyle diseases including cancer and other obese illness related problem gets attributed to the fast food snack that the children eat each and every day. The fast food industry consistently advertises their products in all the mass media that is greatly accessible to children. Some of the mass media in which children have access and where they get the information are the Internet, radio, and television (Wurtzel, 2015. Before the introduction of fast foods, children lived a normal healthy life and consumed health food; however the introduction of fast foods into the market led to a change in eating lifestyle. The eating habits of the children entail more of snacks in between meals than fruits or any other food. Home cooked food does no longer get preferred in households. It, therefore, calls for the need to regulate the fast food advertisement, as it has impacted heavily on the children eating habits on foods that are less healthy.

Fast foods get widely supported due to their high convenience regarding costs and time saving, as well as taste and flavor (Anderson, et al., 2014). Consuming fast foods is the fastest way of satisfying one’s hunger compared to preparing a meal at home that entails visiting the grocery store, cooking and later washing utensils. It is also more economical compared to preparing a meal at home where there are expenses from cooking ingredients and resources such as gas. However, these factors should not get considered for the loss of an individual’s health that may result in adverse effects.

Crm at minitex

Minitrex Systems
The Minitrex Company is a business entity with different divisions under different personnel heads. The company has various data and information databases. The Minitrex Company has complete operations conducted under four divisions. The divisions include the sales and marketing department, the financing department and the insurance department. The company operates four data and database information systems which include the Customer Contacts System, the Management Business Center System, the Credit Administration System and the General Management System.

Customer Contacts Database

The customer contacts are a data and information system dedicated to serving the sales and marketing department. The database maintains and controls data and information for customers contacts. The main process of data and information entry into the customer’s contacts is through the customers having direct contact with the sales and marketing department. The customers can also get information through making a phone call. The customer contact is not shared with the other department divisions. However, the Customer contacts database share data involving the orders with the credit administration database. Customer contacts database also share data containing the products and services with General Management System.

General Management System
The other form of the data processing and management platform is the General Management System. The data and processing database are used by the department of insurance division the insurance division can receive bills from the customers. The General Management System shares data and information with the customer contacts database. The data and information shared includes the products and services.

Credit Administration System
The credit administration system is the data and information processing system that obtains the billing information from the insurance department. Credit Administration System shares the credit data and information with the customer contacts database. The General Management System is controlled and managed by the insurance department.

Management Business Center System
Management Business Center System manages and process data and information within the financing department. The financing department controls data and information stored in obtained by the customers. Management Business Center System share data and information concerning the orders placed by the customers. Management Business Center System supports the World Wide Web access to the internet.

CRM Minitrex Data
The Minitrex organization has three independent departments. The finance department, the sales and marketing department and the insurance department carry out their transactions on their individual operations. The customer accesses the Minitrex and services through contacting the four areas of customer service. The customers have the freedom of accessing any customer service. The vital data and information concerning the customer contacts information are not evenly distributed between the departments. The process of disseminating and sharing the information among then departments is not defined. The Minitrex organization encounter data and information redundancy resulting from customer’s inability to use a single point service point. The data stored in the Credit Administration System is similar to the data stored in Management Business Center System. The data and information stored by the processing unit lead to data and information redundancy. The departments have no developed mode of data and information sharing. Only a sing department has properly developed a system of education through the online network. The Management Business Center System has access to thru web services hence the customers can access the services through the online services.

Explanation for Calling a customer and Failing to know he is a Customer

An individual at Minitrex can call a customer and fail to know if he is a customer due to lack of sharing the customer contact data and information. The organization has no copy or way of accessing customer contact data and information. The situation results in the organization employee failing to understand their current customer. The poor communication results to the major operation of the company failing to get accomplished due to poor infrastructure of communication (Piercy, & Lane, 2009). The members from a different department like the finance and members of the department of insurance should shares data, and the information is containing the customer contacts. However, the failure may lead to the Minitrex workers calling and failing to identify the customer.

Explanation of failing to understand that the customer had called for the third time

The reason for failing to understand that the customer called for the third time is due to the lack of clear customer registration system. The communication m system at Minitrex has no way of recording the new customers within the organization. The customer contact processing unit doesn’t have the data and information for unregistered individuals. The data and information stored is only that exist within the database. When a call is made and happens that the one calling is not a registered customer, then the system has no record to indicate how many times the person has called through the system. The fact that the individual is new he is also new to the system and people when he is not recorded in the system database.

The Process of Implementing the Customer Relationship Management (CRM)

The Customer relationship management helps in making the general tasks and the functions involving the customers easily to operate for the customers. Jon Bettman should focus on implementing clear customer platform that shares data and information of the customers evenly to all individuals (Farkas, 2011). Denny Khan should design a dynamic communication system that should facilitate the customer data being disseminated across all departments. Denny Khan should implement the automation of the operations by designing an online platform that supports the customers (Schniederjans, et al…, 2012). The system should ensure that the customer can access the services and the functionalities of the Minitrex organization at any time. The company services should get availed to the clients to ensure that all the operations have been automated. The CRM is also achieved through making a simplified system that enables the customers to receive services at one point. The organization should concentrate the business operations to a customer care service n to promote the issue of standardization. Standard services are well offered by having only one point of service delivery (Peppers, & Rogers, 2011).

All departments should be linked by a single cloud-based architecture where all departments should access the company data and information. The cloud computing technology should get applied in the Minitrex Company to facilitate easier access and to unite the departments. Uniting the department shall lead to better terms among Mariella Hopkins, Harold Blumfen, and Jon Bettmann. The togetherness would promote the customers also to emulate the unity of the company. The organization should also avail the goods and services always to the customer have to ensure that they maintain them always. The platforms such as the social media and solution solving platforms should be implemented on the company website for entertaining the customers for social networking. The solutions and feedback to the clients should be made online through chat box.

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