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Introduction
Childhood obesity has rapidly increased in America over a short period. Currently, nearly one in three children is obese. This number is even higher among African American as well as Hispanic societies where 40 percent of the children are overweight (Blackwell, 2012). If the country does not put measures to solve this issue, a third of the children born in the 2000’s or later will end to suffer from diabetes at some point in lives. Most of the children will face chronic obesity health problems such as cardiovascular risk factors (high blood pressure and high cholesterol levels, heart disease, cancer, obstructive sleep apnoea and asthma. Childhood obesity is a significant public health problem that should get addressed through prevention interventions and government policies so as to avoid future health complications.

In the recent past, many people led lives that kept them at a healthy weight. Children walked to school and from every day. They used to run around in recess, participated in gymnastics class as well as playing for long hours after school and before supper. Dishes got cooked at home with healthy portions of natural ingredients. Vegetables that are an excellent source of dietary fiber that helps reduce the risk of chronic diseases were part of the meal on a daily basis (Nkrumah-Elie, et al., 2012). Chemically raised food was rare while snacking between meals was scarce. These practices assisted in reducing the risk of childhood obesity; however the present day situation has allowed the population to become crippled by child obesity. Currently, kids have very opposite lifestyle. They now go to school by car or bus rides. Gym classes, as well as after-school games, got extinct. Evenings get spent on TV, video games as well as the internet. Families take less home-cooked food as required. Snacks are now the tradition in many households (Willhite, et al., 2014).

Obesity is the major challenge that faces children in the United States. In my opinion, many problematic illnesses that affect many children today are as a result of fast foods. It gets attributed to the fact that the children fall a victim to the fast foods advertisements that encourage their addiction to fast foods. My view, therefore, is that there should be stringent measures imposed on fast food industry especially in the method of advertisement, in which the key advertising practices target children (Blackwell, 2012). Many lifestyle diseases including cancer and other obese illness related problem gets attributed to the fast food snack that the children eat each and every day. The fast food industry consistently advertises their products in all the mass media that is greatly accessible to children. Some of the mass media in which children have access and where they get the information are the Internet, radio, and television (Wurtzel, 2015. Before the introduction of fast foods, children lived a normal healthy life and consumed health food; however the introduction of fast foods into the market led to a change in eating lifestyle. The eating habits of the children entail more of snacks in between meals than fruits or any other food. Home cooked food does no longer get preferred in households. It, therefore, calls for the need to regulate the fast food advertisement, as it has impacted heavily on the children eating habits on foods that are less healthy.

Fast foods get widely supported due to their high convenience regarding costs and time saving, as well as taste and flavor (Anderson, et al., 2014). Consuming fast foods is the fastest way of satisfying one’s hunger compared to preparing a meal at home that entails visiting the grocery store, cooking and later washing utensils. It is also more economical compared to preparing a meal at home where there are expenses from cooking ingredients and resources such as gas. However, these factors should not get considered for the loss of an individual’s health that may result in adverse effects.

In the realm of project management, the pillars of success rest upon the solid foundation of meticulous planning and effective control. Whether embarking on a new venture or navigating through the complexities of ongoing projects, the benefits of project planning and control are undeniable. From enhancing efficiency to mitigating risks, this dynamic duo serves as the cornerstone for achieving organizational objectives and delivering exceptional results.

At the heart of project management lies the art of planning. This crucial phase sets the stage for what is to come, guiding the trajectory of the project from inception to completion. By meticulously outlining objectives, defining scopes, and establishing timelines, project planning provides a roadmap that aligns stakeholders and resources towards a common goal. Moreover, it fosters clarity and transparency, ensuring that everyone involved understands their roles and responsibilities.

One of the key advantages of project planning is its ability to anticipate and mitigate risks. Through careful analysis and forecasting, potential obstacles and challenges can be identified early on, allowing for proactive measures to be implemented. By developing contingency plans and risk mitigation strategies, project managers can minimize disruptions and navigate through uncertainties with confidence. This proactive approach not only safeguards the project’s progress but also cultivates resilience in the face of adversity, enhancing the effectiveness of Prince2 certification training in Hyderabad.

Furthermore, effective project planning lays the groundwork for resource optimization. By strategically allocating resources based on project requirements and priorities, wastage is minimized, and efficiency is maximized. Whether it be human resources, financial investments, or material assets, a well-defined plan ensures that resources are utilized judiciously, ultimately enhancing the project’s cost-effectiveness and sustainability.

However, the journey towards project success does not end with planning alone. Equally essential is the implementation of robust control mechanisms to monitor progress and ensure adherence to the established plan. Through continuous monitoring and evaluation, project managers can identify deviations from the original course and take corrective actions in a timely manner.

Control mechanisms provide real-time insights into the project’s performance, enabling stakeholders to make informed decisions and adjustments as needed. Whether it involves tracking milestones, assessing key performance indicators, or managing dependencies, effective control mechanisms empower project managers to maintain agility and responsiveness in a dynamic environment.

Moreover, project control fosters accountability and transparency by establishing clear benchmarks and metrics for evaluation. By holding team members accountable for their deliverables and performance, control mechanisms promote a culture of accountability and drive towards excellence. Additionally, transparent reporting ensures that stakeholders are kept informed of progress, fostering trust and confidence in the project’s management.

Another crucial aspect of project control is its role in fostering continuous improvement. By analyzing performance data and identifying areas for enhancement, project managers can implement iterative improvements that drive efficiency and quality. This iterative approach, coupled with PRINCE2 online training in Bangalore, fosters a culture of learning and innovation, where lessons learned from past experiences are leveraged to inform future strategies and decisions.

In conclusion, the benefits of project planning and control are manifold and indispensable for achieving success in today’s competitive landscape. From laying the groundwork for success through meticulous planning to steering the project towards its objectives with effective control, these practices serve as the bedrock for excellence in project management. By embracing the principles of planning and control, organizations can maximize efficiency, mitigate risks, and unlock their full potential for success.

Introduction
From the company’s humble beginning as the telegraph-bauanstalt von Siemens and Halske in the year 1847, the company has managed to grow into the second biggest employer in Germany, having more than 427,000 employees worldwide by 2009. The company’s 150 years history is characterized by the ingenious inventions as well as the trend-setting developments. With time, the company diversified their business to include a wide assortment of electrical engineering applications. The company’s earliest specialty was on the heavy current engineering which encompassed finding the means to satisfy the growing power requirements of the contemporary industrial machinery. Through their extensive expertise in electrical engineering, the company expanded its operations to encompass the generation of electric power. Although most of the company’s initial power plants relied on coal for their operations, the company was additionally undertaking major investments in R&D on the alternative sources of energy. The company continued with the diversification of its operations even further from the mid 19810s where it expanded to wind energy. Alternative energy generation technologies continue to be the major priority at Siemens, with their emphasis being on solar as well as wind applications.

The company’s energy sector encompasses five divisions which include renewable energy, fossil fuel generation, oil & gas, power transmission as well as power distribution.

What Problems are they facing In the Case?
The current situation that Siemens is facing relates to the formulation of a strategy to guide in the best position that the company will adopt in their effort to dominate the global renewable energy market. The main hurdles revolve around the fact that the stakes are high as a result of the recent financial turmoil as well as the credit crunch that are making it harder for them to reach fast decisions. The decisions that the company needs to make include whether the company should make its best guess about the future by investing deeply in a limited number of options. Additionally, it is imperative that they decide on whether they should cast their net wider and thus hedge their bets on the diverse types of alternative energy. Siemens needs to decide on whether they should focus on a narrower field and what strategy are they going to adopt in deciding on the type of alternative energy that is going to be their leading technology in the future. It is imperative that they decide on whether it is possible for them to foresee any new disruptive innovations and additionally take advantage of them.

Additionally, they need to decide on whether they can pick any alternative technology and additionally ensure that they make it a winner. The last challenge that Siemens were facing is on deciding the manner they are going to compete in the new fields. The decisions revolve on deciding whether the company shall be going alone, develop proprietary knowledge and consequently keeping the probable profits to themselves, with full knowledge that they run the risk of going too far on the wrong path. Conversely, they need to decide on whether they should base their focus on the acquiring of smaller companies that have developed promising technological advancements, aiding them down the development path. Additionally, it is necessary for Siemens to decide on whether making alliances will make it possible for them to share both the returns as well as the risks with a partner thus becoming their optional solution to the domination of the global alternative energy industry.

Alternative Energy Opportunities Siemens Pursues
There are various types of alternative energy opportunities that Siemens can pursue to realize their global success in the alternative energy sector. The logic behind the clamor for the alternative energies is the use of the natural based resources such as water, the wind, solar radiation or the heat for the creation of energy other than the reliance on the carbon-based fuels.

1. Wind energy is one of the options that Siemens could venture into as a form of alternative source of energy

The common assertion about the wind energy topic is that although it is some disadvantages, it is one of the fasted growing alternate energy sectors and is additionally a trend that should continue. The company has consequently staked a firm presence in the wind energy turbine business, having won some large contracts for the installation of both of as well as onshore wind turbines. On the global arena, the company is the fifth largest installer of wind turbine power by the year 2009, aiming to the second by the year 2012. The portfolio of the company encompasses the diverse stages of wind-turbine development inclusive of the deigning of the components as well as the system, manufacturing, R&D, installation as well as maintenance. These activities have managed to earn the company approximately 19 billion Euros in revenues in the 2008 fiscal year, which accounted for approximately a quarter of the company’s overall revenues. The fact that Siemens has the foundation that is necessary for the development of these alternative energies presents an excellent platform for them to undertake the investment in the wind power energy opportunity.

The additional reason as to why Siemens should venture into the wind power sector is the fact that they have few competitors as a result of the technological complexities of the business. The fact that the market offers a high future potential about the industry growth implies that other competitors are going to enter into the competition mainly from China. However the fact that wind power requires constant maintenance implies that the Siemens will have long-term service contracts, an attribute that makes it instrumental for them to enter into the wind power sector.

Solar energy is the other opportunity that Siemens needs to adopt, considering that the company is already the market leader in the turnkey CSP plants. In this case, Siemens would be able to leverage its plant size, their experience in the development of power plants, as well as the reliability, being a long term service provider effectively. The main reason that the company should target as they undertake this opportunity is the long term servicing required for the generators and turbines long after the completion of the plant’s construction.
Hydropower is the additional opportunity that Siemens needs to capture. The fact that the company has been a strong player in the hydrometric power dams implies that they have the experience that can set them apart from their competition. There numerous opportunities for the company to expand into such as in the US where the company government has designed policies to increase their low costs hydroelectric power production. The US offers excellent expansion opportunities as there are more than 5,677 sites that have an undeveloped capacity of approximately 30,000MW, which offer an opportunity for Siemens to introduce their expertise.
Geothermal power is the additional opportunity that Siemens can exploit because the company has an expansive wealth of expertise on electric energy. In the production of this energy, two shafts are drilled deep into the earth core, with water being pumped in through one shaft and extracting energy through the other shaft inform of steam. The main attribute that makes the technology an excellent option for Siemens is the fact that it can be installed in any area that requires energy. Additionally, geothermal plants need minimal amounts of fresh water as well as external fuel sources and their layouts makes them highly scalable.
How Aggressively Should Siemens Pursue These Opportunities?
Siemens should need to pursue these opportunities with aggressiveness. For instance on the wind power opportunity, they should attack the Europe market with utmost aggressiveness considering that they are among the best in the region as well as the fact that are minimal transportation costs. About the expansion to other regions in the world, they should be the first movers of the technologies as they already possess the technology as well as the R&D attributes. Waiting to introduce their technologies will only serve to diminish the market for their alternative energy. The advantage that makes it imperative for Siemens to be first movers of these alternative energy technology opportunities is they already have a reputation for being the best in the world as well as the fact that they have exceptional R&D strategies in the same sector.

Should They Go It Alone, Form Strategic Alliances Or Pursue Acquisitions?

On whether Siemens needs to undertake these opportunities either alone, form alliances or acquisitions, various factors are taken into consideration. In the case of wind energy, Siemens possess the best technology, but the costs of transporting these turbines are very high, a factor that limits their expansions. The fact that there are few established competitors in the industry for Siemens to acquire or engage in alliances implies that their best option is to set up industries in their desired markets.

Regarding solar energy, the fact that the company has the best turnkey CSP plants in the world makes acquiring the existing companies in their desired markets the best option as they will not have to share their profits. Siemens has minimal technologies in the hydropower generation and thus pursuing alliances with the established players in their desired markets is a worthwhile plan where they will be supplying technologies and expertise. Geothermal powers involve minimal costs and through their technology as their main bargaining, Siemens should enter their desired markets alone.

Conclusion
Siemens is facing a critical point in their survival in the alliterative energy production sector. The company possesses some of the best technologies in the world relating to the production alternative energy, and the contemporary market challenges are making it imperative for them to make decisions that will see them enter excel in the sector. Some of the decisions that the company has to make revolve around the number as well as the type of alternative energies they will be pursuing. From the assessment of the case, it is clear that wind power, solar energy, geothermal power as well as hydropower present the company with the best opportunities to succeed in the alternative energy markets.